/* ============================================================
   À LA CONTENT — SHARED STYLESHEET  v2
============================================================ */

/* ── TOKENS ─────────────────────────────────────────────── */
:root {
  --bg:          #F4EFEA;
  --bg-alt:      #EDE5D8;
  --bg-sage:     #E6EDEA;
  --bg-blush:    #EFE4E0;
  --bg-dark:     #1A1410;

  --ink:         #1A1410;
  --ink-inv:     #F4EFEA;
  --muted:       #8A8078;
  --muted-inv:   rgba(244,239,234,0.55);

  --sage:        #4F6E62;
  --sage-dk:     #3A524A;
  --sage-lt:     #7A9E8E;
  --sage-bg:     #E6EDEA;
  --caramel:     #9B7B45;
  --caramel-lt:  #C4A466;
  --blush:       #C9AFA5;

  --rule:        #CEC8B8;
  --rule-inv:    rgba(255,255,255,0.1);

  --font-head:   'Gilda Display', Georgia, serif;
  --font-body:   'DM Sans', system-ui, sans-serif;

  --s1:    8px;  --s2:   16px;  --s3:   24px;  --s4:   32px;  --s5:  40px;
  --s6:   48px;  --s8:   64px;  --s10:  80px;  --s12:  96px;  --s16: 128px;

  --radius: 2px;
  --nav-h:  68px;
}

/* ── RESET ───────────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
img  { display: block; max-width: 100%; }
a    { color: inherit; text-decoration: none; }

/* ── BASE ────────────────────────────────────────────────── */
body {
  background-color: var(--bg);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.75;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
h1, h2, h3, h4 { font-family: var(--font-head); font-weight: 400; line-height: 1.1; }
p { max-width: 64ch; }

/* Paper texture */
body::after {
  content: '';
  position: fixed;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='200' height='200' filter='url(%23n)' opacity='1'/%3E%3C/svg%3E");
  opacity: 0.028;
  pointer-events: none;
  z-index: 9999;
}

/* ── LAYOUT ──────────────────────────────────────────────── */
.wrap       { max-width: 1180px; margin: 0 auto; padding: 0 var(--s4); }
.wrap--text { max-width: 760px;  margin: 0 auto; padding: 0 var(--s4); }
.section-pad    { padding-top: var(--s12); padding-bottom: var(--s12); }
.section-pad--sm { padding-top: var(--s6);  padding-bottom: var(--s6);  }

/* ── NAV ─────────────────────────────────────────────────── */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--bg);
  border-bottom: 1px solid var(--rule);
  height: var(--nav-h);
  display: flex;
  align-items: center;
}
.nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: 100%;
}
.nav__brand { font-family: var(--font-head); font-size: 20px; color: var(--ink); letter-spacing: -0.01em; }
.nav__links { display: flex; align-items: center; gap: var(--s4); list-style: none; }
.nav__links a { font-size: 13px; font-weight: 400; letter-spacing: 0.04em; color: var(--muted); transition: color 0.15s; }
.nav__links a:hover { color: var(--ink); }
.nav__cta a { color: var(--sage) !important; font-weight: 500; }
.nav__cta a:hover { color: var(--sage-dk) !important; }

.nav__toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: var(--s1);
  flex-direction: column;
  gap: 5px;
}
.nav__toggle span { display: block; width: 22px; height: 1.5px; background: var(--ink); }
.nav__mobile {
  display: none;
  position: fixed;
  top: var(--nav-h);
  left: 0; right: 0; bottom: 0;
  background: var(--bg);
  padding: var(--s6) var(--s4);
  z-index: 99;
  flex-direction: column;
  gap: var(--s4);
  border-top: 1px solid var(--rule);
}
.nav__mobile.is-open { display: flex; }
.nav__mobile a { font-family: var(--font-head); font-size: 28px; color: var(--ink); }
.nav__mobile a:last-child { color: var(--sage); }

/* ── DARK HERO ───────────────────────────────────────────── */
.hero-dark {
  background: #1E3028;
  background-image: radial-gradient(rgba(255,255,255,0.05) 1px, transparent 1px);
  background-size: 28px 28px;
  color: var(--ink-inv);
  padding: var(--s16) 0 var(--s12);
  position: relative;
  overflow: hidden;
}
.hero-dark__bg-letter {
  position: absolute;
  right: -1vw;
  top: 50%;
  transform: translateY(-48%);
  font-family: var(--font-head);
  font-size: clamp(360px, 46vw, 720px);
  color: var(--caramel);
  opacity: 0.07;
  line-height: 1;
  user-select: none;
  pointer-events: none;
  z-index: 0;
}
/* Gilded gradient text — gold shimmer on key display elements */
.gilded {
  background: linear-gradient(125deg, #9B7B45 0%, #C4A466 30%, #EAD5A0 55%, #C4A466 78%, #9B7B45 100%);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
  filter:
    drop-shadow(0 1px 0 rgba(80,52,12,0.45))
    drop-shadow(0 2px 8px rgba(80,52,12,0.15));
}
/* The hero gilded headline keeps its stronger 4-layer caramel extrusion via inline override. */

/* ── DEPTH & DROP SHADOWS — visual hierarchy across major headings ── */
/* Tier 2: section headlines on cream/light backgrounds — subtle ink lift */
.section-title,
.savoir-faire__lede,
.cta-block h2,
.final-cta h2,
.slide__h {
  text-shadow:
    0 1px 0 rgba(74,55,30,0.07),
    0 2px 12px rgba(74,55,30,0.05);
}
/* Same headlines on dark backgrounds — black depth instead of brown ink */
.slide--dark .slide__h,
.slide--sage-solid .slide__h,
.diff-section__heading h2,
.hero-dark .hero-dark__h {
  text-shadow:
    0 1px 0 rgba(0,0,0,0.5),
    0 2px 8px rgba(0,0,0,0.35);
}
/* Tier 3: card titles & secondary points of interest — subtle */
.asset-card__name,
.asset-item__name,
.asset-item__price,
.qualifier-card__title,
.revenue-card__hook,
.step__title {
  text-shadow: 0 1px 0 rgba(74,55,30,0.06);
}
/* Card titles on dark surfaces */
.diff-card__title,
.slide--dark .step__title,
.slide--sage-solid .step__title {
  text-shadow:
    0 1px 0 rgba(0,0,0,0.45),
    0 2px 4px rgba(0,0,0,0.25);
}
/* Pull-quotes adapt to the slide's background */
.pull-quote { text-shadow: 0 1px 0 rgba(74,55,30,0.07); }
.slide--dark .pull-quote {
  text-shadow:
    0 1px 0 rgba(0,0,0,0.5),
    0 2px 6px rgba(0,0,0,0.3);
}
/* Step numbers — clean, no drop shadow */
.step__num,
.slide--dark .step__num,
.slide--sage-solid .step__num {
  text-shadow: none;
}
.hero-dark__accent {
  display: block;
  font-family: var(--font-body);
  font-size: clamp(11px, 1.1vw, 13px);
  font-weight: 400;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  margin-top: var(--s2);
  background: none;
  -webkit-text-fill-color: rgba(244,239,234,0.45);
  color: rgba(244,239,234,0.45);
  font-style: normal;
}
.hero-rule {
  display: flex;
  align-items: center;
  gap: var(--s2);
  margin-bottom: var(--s5);
  max-width: 300px;
}
.hero-rule__line {
  flex: 1;
  height: 1px;
  background: rgba(196,164,102,0.28);
}
.hero-rule__mark {
  font-size: 9px;
  color: var(--caramel-lt);
  opacity: 0.55;
  letter-spacing: 0.1em;
}
.hero-dark::after {
  content: '';
  position: absolute;
  inset: 28px;
  pointer-events: none;
  z-index: 0;
  border: 1px solid rgba(196,164,102,0.13);
  --cl: 64px;
  --cc: rgba(196,164,102,0.35);
  background:
    linear-gradient(var(--cc),var(--cc)) top    left  / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    left  / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    right / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    right / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom left  / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom left  / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom right / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom right / 1px var(--cl) no-repeat;
}
.hero-dark .wrap { position: relative; z-index: 1; }
.hero-bg-letter-outline {
  position: absolute;
  right: -5vw;
  top: 46%;
  transform: translateY(-50%);
  font-family: var(--font-head);
  font-size: clamp(500px, 65vw, 1020px);
  -webkit-text-stroke: 1.5px rgba(196,164,102,0.11);
  color: transparent;
  line-height: 1;
  user-select: none;
  pointer-events: none;
  z-index: 0;
}
.hero-dark__eyebrow {
  display: flex;
  align-items: center;
  gap: var(--s2);
  margin-bottom: var(--s6);
}
.hero-dark__eyebrow::before, .hero-dark__eyebrow::after {
  content: '';
  display: block;
  height: 1px;
  background: var(--caramel);
  opacity: 0.4;
}
.hero-dark__eyebrow::before { width: 32px; }
.hero-dark__eyebrow::after  { flex: 1; }
.hero-dark__eyebrow-text {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--caramel-lt);
  white-space: nowrap;
}
.hero-dark__h {
  font-family: var(--font-head);
  font-size: clamp(56px, 9vw, 120px);
  line-height: 0.95;
  letter-spacing: -0.025em;
  max-width: 14ch;
  margin-bottom: var(--s3);
}
.hero-dark__sub {
  font-size: 18px;
  color: rgba(244,239,234,0.72);
  max-width: 50ch;
  line-height: 1.8;
  margin-bottom: var(--s8);
}
.hero-dark__ctas { display: flex; gap: var(--s2); flex-wrap: wrap; }

/* ── BUTTONS ─────────────────────────────────────────────── */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 14px 28px;
  border-radius: var(--radius);
  border: 1px solid transparent;
  cursor: pointer;
  transition: all 0.15s;
  text-decoration: none;
  white-space: nowrap;
}
.btn--primary   { background: var(--sage);    color: var(--ink-inv); border-color: var(--sage); }
.btn--primary:hover { background: var(--sage-dk); border-color: var(--sage-dk); }
.btn--ghost     { background: transparent; color: var(--ink); border-color: var(--rule); }
.btn--ghost:hover { border-color: var(--ink); }
.btn--ghost-inv { background: transparent; color: var(--ink-inv); border-color: var(--rule-inv); }
.btn--ghost-inv:hover { border-color: rgba(244,239,234,0.4); }
.btn--caramel   { background: var(--caramel); color: var(--ink-inv); border-color: var(--caramel); }
.btn--caramel:hover { background: #7f6337; border-color: #7f6337; }
.btn--sage-outline { background: transparent; color: var(--sage); border-color: var(--sage); }
.btn--sage-outline:hover { background: var(--sage); color: var(--ink-inv); }

/* ── LABELS / OVERLINES ──────────────────────────────────── */
.label {
  display: inline-block;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: var(--s2);
}
.label--sage         { color: var(--sage); }
.label--caramel      { color: var(--caramel); }
.label--inv          { color: var(--muted-inv); }
.label--caramel-inv  { color: var(--caramel-lt); }

/* ── DECORATIVE ORNAMENT ─────────────────────────────────── */
.ornament {
  display: flex;
  align-items: center;
  gap: var(--s3);
  padding: var(--s4) 0;
  color: var(--caramel);
}
.ornament__mark {
  font-size: 14px;
  letter-spacing: 0.3em;
  white-space: nowrap;
}
.ornament::before, .ornament::after {
  content: '';
  flex: 1;
  height: 1px;
  background: var(--rule);
}
.ornament--inv { color: var(--caramel-lt); }
.ornament--inv::before, .ornament--inv::after { background: var(--rule-inv); }

/* ── SECTION TITLES ──────────────────────────────────────── */
.section-title { font-size: clamp(32px, 4vw, 52px); line-height: 1.1; margin-bottom: var(--s3); }
.section-sub   { font-size: 16px; color: var(--muted); max-width: 52ch; line-height: 1.75; }

/* ── RULE LINE ───────────────────────────────────────────── */
.rule-line { border: none; border-top: 1px solid var(--rule); }
.rule-line--inv { border-top-color: var(--rule-inv); }

/* ── SAGE SECTION (bold green background) ────────────────── */
.sage-section {
  background: var(--sage);
  color: var(--ink-inv);
}
.sage-section .step { border-top-color: rgba(255,255,255,0.15); }
.sage-section .step__num,
.slide--sage-solid .step__num {
  background: linear-gradient(125deg, #C4A466 0%, #EAD5A0 30%, #F5E5A8 55%, #EAD5A0 78%, #C4A466 100%);
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  background-clip: text;
}
.sage-section .step__title { color: var(--ink-inv); }
.sage-section .step__body  { color: rgba(244,239,234,0.92); }
.sage-section .section-sub { color: rgba(244,239,234,0.88); }
.sage-section .label       { color: rgba(244,239,234,0.65); }

/* ── DARK SECTION ────────────────────────────────────────── */
.dark-section { background: var(--bg-dark); color: var(--ink-inv); }
.dark-section .section-sub { color: var(--muted-inv); }

/* ── PROCESS STEPS ───────────────────────────────────────── */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s4);
  margin-top: var(--s6);
}
.step { padding-top: var(--s3); border-top: 1px solid var(--rule); }
.step__num   { font-family: var(--font-head); font-size: 82px; color: var(--sage); line-height: 1; margin-bottom: var(--s1); }
.step__title { font-family: var(--font-head); font-size: 20px; margin-bottom: var(--s1); }
.step__body  { font-size: 14px; color: var(--muted); line-height: 1.7; }

/* ── ASSET MENU LIST — restructured for inline forms ─────── */
.asset-list { margin-top: var(--s6); }

.asset-item {
  border-top: 1px solid var(--rule);
  padding: var(--s6) 0;
  position: relative;
}
.asset-item:last-child { border-bottom: 1px solid var(--rule); }
.asset-item[data-num]::before {
  content: attr(data-num);
  position: absolute;
  left: -0.05em;
  top: 50%;
  transform: translateY(-50%);
  font-family: var(--font-head);
  font-size: clamp(90px, 12vw, 160px);
  color: var(--sage);
  opacity: 0.065;
  line-height: 1;
  pointer-events: none;
  z-index: -1;
}

/* Inner grid for the asset metadata */
.asset-item__grid {
  display: grid;
  grid-template-columns: 1fr auto;
  column-gap: var(--s6);
}

.asset-item__name {
  font-family: var(--font-head);
  font-size: clamp(28px, 4vw, 46px);
  line-height: 1;
  grid-column: 1; grid-row: 1;
  margin-bottom: var(--s2);
}
.asset-item__tag {
  display: inline-block;
  font-size: 10px; font-weight: 500; letter-spacing: 0.15em; text-transform: uppercase;
  color: var(--ink-inv); background: var(--sage);
  padding: 3px 8px; border-radius: 2px;
  margin-left: var(--s2); vertical-align: middle; position: relative; top: -4px;
}
.asset-item__desc {
  font-size: 15px; color: var(--muted); max-width: 54ch; line-height: 1.7;
  grid-column: 1; grid-row: 2; margin-bottom: var(--s3);
}
.asset-item__meta {
  font-size: 12px; color: var(--muted); letter-spacing: 0.04em;
  grid-column: 1; grid-row: 3;
}
.asset-item__price {
  font-family: var(--font-head);
  font-size: clamp(24px, 3vw, 38px); color: var(--ink);
  grid-column: 2; grid-row: 1;
  text-align: right; white-space: nowrap; line-height: 1; padding-top: 6px;
}
.asset-item__cta {
  grid-column: 2; grid-row: 2 / 4;
  display: flex; align-items: flex-end; justify-content: flex-end;
}

/* Inline form panel */
.asset-form-panel {
  display: none;
  margin-top: var(--s6);
  padding: var(--s6);
  background: #FDFAF6;
  border: 1px solid var(--rule);
  border-left: 3px solid var(--sage);
  border-radius: 0 var(--radius) var(--radius) 0;
}
.asset-form-panel.is-open {
  display: block;
  animation: fadeSlide 0.22s ease;
}
@keyframes fadeSlide {
  from { opacity: 0; transform: translateY(-6px); }
  to   { opacity: 1; transform: translateY(0); }
}
.asset-form-panel__header {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: var(--s3);
  margin-bottom: var(--s6);
  padding-bottom: var(--s4);
  border-bottom: 1px solid var(--rule);
}
.asset-form-panel__name {
  font-family: var(--font-head);
  font-size: 28px;
  line-height: 1.1;
  margin-bottom: 4px;
}
.asset-form-panel__desc {
  font-size: 14px;
  color: var(--muted);
  max-width: 52ch;
  line-height: 1.6;
}
.asset-form-close {
  background: none;
  border: none;
  cursor: pointer;
  font-size: 24px;
  color: var(--muted);
  line-height: 1;
  padding: 4px;
  flex-shrink: 0;
  transition: color 0.15s;
}
.asset-form-close:hover { color: var(--ink); }
.inline-success {
  text-align: center;
  padding: var(--s8) var(--s4);
}
.inline-success__icon {
  font-size: 32px;
  margin-bottom: var(--s3);
}
.inline-success__title {
  font-family: var(--font-head);
  font-size: 28px;
  margin-bottom: var(--s2);
}
.inline-success__body { font-size: 14px; color: var(--muted); }
.inline-error {
  display: none;
  background: #FDF2F2;
  border: 1px solid #E5BABA;
  border-radius: var(--radius);
  padding: var(--s3);
  font-size: 14px;
  color: #7A3535;
  margin-bottom: var(--s3);
}

/* ── FEATURED ASSET CARDS (homepage) ─────────────────────── */
.asset-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--s3);
  margin-top: var(--s6);
}
.asset-card {
  background: #FDFAF6;
  border: 1px solid rgba(196,164,102,0.22);
  border-top: 2px solid var(--caramel-lt);
  padding: var(--s5) var(--s4);
  display: flex; flex-direction: column; gap: var(--s2);
  transition: border-color 0.15s, transform 0.18s;
}
.asset-card:hover { border-color: var(--caramel); transform: translateY(-3px); }
.asset-card__name  { font-family: var(--font-head); font-size: 28px; line-height: 1.05; }
.asset-card__desc  { font-size: 14px; color: var(--muted); line-height: 1.65; flex: 1; }
.asset-card__price {
  font-family: var(--font-head); font-size: 26px;
  background: linear-gradient(125deg, #9B7B45 0%, #C4A466 35%, #EAD5A0 55%, #C4A466 78%, #9B7B45 100%);
  -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;
}

/* ── COMPARISON TABLE ────────────────────────────────────── */
.compare-table { width: 100%; border-collapse: collapse; margin-top: var(--s6); }
.compare-table th,
.compare-table td { padding: var(--s2) var(--s3); text-align: left; border-bottom: 1px solid var(--rule-inv); font-size: 14px; }
.compare-table th  { font-size: 10px; font-weight: 500; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted-inv); }
.compare-table td:first-child { color: var(--muted-inv); }
.compare-table .col-them { color: rgba(244,239,234,0.3); text-decoration: line-through; text-decoration-color: rgba(244,239,234,0.15); }
.compare-table .col-us   { color: var(--caramel-lt); font-weight: 500; }

/* ── WHY PAGE SLIDES ─────────────────────────────────────── */
.slide         { padding: var(--s16) 0; }
.slide--alt    { background: var(--bg-alt); }
.slide--blush  { background: var(--bg-blush); }
.slide--sage   { background: var(--bg-sage); }
.slide--sage-solid { background: var(--sage); color: var(--ink-inv); }
.slide--dark   { background: var(--bg-dark); color: var(--ink-inv); }

.slide__eyebrow {
  display: block; font-size: 11px; font-weight: 500; letter-spacing: 0.22em;
  text-transform: uppercase; margin-bottom: var(--s3); color: var(--sage);
}
.slide--dark .slide__eyebrow       { color: var(--caramel-lt); }
.slide--sage-solid .slide__eyebrow { color: var(--caramel-lt); }

.slide__h { font-size: clamp(36px, 5vw, 64px); line-height: 1.05; margin-bottom: var(--s4); max-width: 22ch; }
.slide__body  { font-size: 17px; line-height: 1.8; color: var(--muted); max-width: 56ch; }
.slide--dark .slide__body       { color: var(--muted-inv); }
.slide--sage-solid .slide__body { color: rgba(244,239,234,0.88); }
.slide--sage-solid .step { border-top-color: rgba(255,255,255,0.15); }
.slide--sage-solid .step__num   { color: var(--caramel-lt); }
.slide--sage-solid .step__title { color: var(--ink-inv); }
.slide--sage-solid .step__body  { color: rgba(244,239,234,0.88); }

.slide__split         { display: grid; grid-template-columns: 1fr 1fr; gap: var(--s8); align-items: center; }
.slide__split--thirds { grid-template-columns: 2fr 3fr; align-items: start; }

.points { display: flex; flex-direction: column; gap: var(--s4); margin-top: var(--s6); }
.point  { display: flex; gap: var(--s3); }
.point__icon {
  width: 32px; height: 32px; border-radius: 50%;
  background: var(--sage-bg); color: var(--sage);
  display: flex; align-items: center; justify-content: center;
  font-size: 13px; flex-shrink: 0; margin-top: 3px;
  font-family: var(--font-head);
}
.slide--dark .point__icon       { background: rgba(79,110,98,0.2); color: var(--sage-lt); }
.slide--sage-solid .point__icon { background: rgba(255,255,255,0.12); color: var(--caramel-lt); }
.point__title  { font-family: var(--font-head); font-size: 19px; margin-bottom: 4px; }
.point__body   { font-size: 14px; color: var(--muted); line-height: 1.65; }
.slide--dark .point__body       { color: var(--muted-inv); }
.slide--sage-solid .point__body { color: rgba(244,239,234,0.88); }

/* ── FORMS (inline + apply page) ────────────────────────── */
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: var(--s3); }
.form-group { margin-bottom: var(--s3); }
.form-label {
  display: block; font-size: 11px; font-weight: 500;
  letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px;
}
.form-input, .form-select, .form-textarea {
  width: 100%; font-family: var(--font-body); font-size: 15px;
  color: var(--ink); background: var(--bg); border: 1px solid var(--rule);
  border-radius: var(--radius); padding: 13px 16px;
  transition: border-color 0.15s, box-shadow 0.15s;
  outline: none; -webkit-appearance: none; appearance: none;
}
.form-input:focus, .form-select:focus, .form-textarea:focus {
  border-color: var(--sage);
  box-shadow: 0 0 0 3px rgba(79,110,98,0.08);
}
.form-textarea { min-height: 100px; resize: vertical; }
.form-hint { font-size: 12px; color: var(--muted); margin-top: 6px; line-height: 1.5; }
.form-section-title {
  font-family: var(--font-head); font-size: 22px; margin-bottom: var(--s3);
  padding-top: var(--s4); border-top: 1px solid var(--rule);
  padding-left: var(--s3);
  border-left: 3px solid var(--sage);
}
.form-section-title:first-of-type { padding-top: 0; border-top: none; }
.form-submit-row { margin-top: var(--s4); }

/* ── APPLY PAGE ──────────────────────────────────────────── */
.apply-hero {
  background: #1E3028;
  background-image: radial-gradient(rgba(255,255,255,0.05) 1px, transparent 1px);
  background-size: 28px 28px;
  color: var(--ink-inv);
  padding: var(--s12) 0 var(--s8);
  position: relative;
  overflow: hidden;
}
.apply-hero::after {
  content: '';
  position: absolute;
  inset: 24px;
  pointer-events: none;
  z-index: 0;
  border: 1px solid rgba(196,164,102,0.13);
  --cl: 64px;
  --cc: rgba(196,164,102,0.35);
  background:
    linear-gradient(var(--cc),var(--cc)) top    left  / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    left  / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    right / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    right / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom left  / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom left  / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom right / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom right / 1px var(--cl) no-repeat;
}
.apply-hero .wrap { position: relative; z-index: 1; }
.apply-hero__h { font-size: clamp(36px, 5vw, 64px); line-height: 1.05; margin-bottom: var(--s3); max-width: 20ch; }
.apply-hero__sub { font-size: 17px; color: var(--muted-inv); max-width: 50ch; line-height: 1.8; }

.form-section { background: var(--bg); padding: var(--s12) 0; }
.form-block { max-width: 680px; margin: 0 auto; padding: 0 var(--s4); }

.service-list { display: flex; flex-direction: column; gap: 2px; }
.service-item {
  display: flex; align-items: center; gap: var(--s2);
  padding: var(--s2) var(--s3); border: 1px solid var(--rule);
  border-radius: var(--radius); cursor: pointer;
  transition: border-color 0.15s, background 0.15s; background: #FDFAF6;
}
.service-item:hover { border-color: var(--sage); }
.service-item input[type="radio"],
.service-item input[type="checkbox"] { accent-color: var(--sage); width: 16px; height: 16px; flex-shrink: 0; }
.service-item:has(input:checked) { border-color: var(--sage); background: rgba(79,110,98,0.05); }
.service-item__name  { font-size: 15px; flex: 1; }
.service-item__price { font-family: var(--font-head); font-size: 17px; color: var(--sage); white-space: nowrap; }

.apply-success { display: none; text-align: center; padding: var(--s12) var(--s4); }
.apply-success.is-visible { display: block; }
.apply-success__title { font-family: var(--font-head); font-size: clamp(32px, 4vw, 52px); margin-bottom: var(--s3); }
.form-error { display: none; background: #FDF2F2; border: 1px solid #E5BABA; border-radius: var(--radius); padding: var(--s3); font-size: 14px; color: #7A3535; margin-bottom: var(--s4); }
.form-error.is-visible { display: block; }

/* ── PAGE HERO ───────────────────────────────────────────── */
.page-hero {
  background: #1E3028;
  background-image: radial-gradient(rgba(255,255,255,0.05) 1px, transparent 1px);
  background-size: 28px 28px;
  color: var(--ink-inv);
  padding: var(--s12) 0 var(--s8);
  position: relative;
  overflow: hidden;
}
.page-hero::after {
  content: '';
  position: absolute;
  inset: 24px;
  pointer-events: none;
  z-index: 0;
  border: 1px solid rgba(196,164,102,0.13);
  --cl: 64px;
  --cc: rgba(196,164,102,0.35);
  background:
    linear-gradient(var(--cc),var(--cc)) top    left  / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    left  / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    right / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) top    right / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom left  / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom left  / 1px var(--cl) no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom right / var(--cl) 1px no-repeat,
    linear-gradient(var(--cc),var(--cc)) bottom right / 1px var(--cl) no-repeat;
}
.page-hero .wrap { position: relative; z-index: 1; }
.page-hero__h   { font-size: clamp(40px, 6vw, 80px); line-height: 1.02; margin-bottom: var(--s3); max-width: 22ch; }
.page-hero__sub { font-size: 17px; color: var(--muted-inv); max-width: 52ch; line-height: 1.8; }

/* ── INTRO SPLIT (what we do) ────────────────────────────── */
.intro-split { display: grid; grid-template-columns: 5fr 7fr; gap: var(--s8); align-items: start; }
.intro-split h2 { font-size: clamp(28px, 3.5vw, 44px); line-height: 1.1; }
.intro-split__right p { font-size: 17px; color: var(--muted); line-height: 1.8; margin-bottom: var(--s3); }
.intro-split__right p:last-of-type { margin-bottom: 0; }

/* ── FOOTER ──────────────────────────────────────────────── */
.footer { background: var(--bg-dark); color: var(--ink-inv); padding: var(--s8) 0 var(--s4); }
.footer__inner {
  display: grid; grid-template-columns: 1fr auto; gap: var(--s8); align-items: start;
  padding-bottom: var(--s6); border-bottom: 1px solid var(--rule-inv); margin-bottom: var(--s4);
}
.footer__brand   { font-family: var(--font-head); font-size: 28px; margin-bottom: var(--s2); }
.footer__tagline { font-size: 14px; color: var(--muted-inv); max-width: 36ch; line-height: 1.65; }
.footer__links   { display: flex; flex-direction: column; gap: var(--s2); align-items: flex-end; }
.footer__links a { font-size: 13px; color: var(--muted-inv); transition: color 0.15s; }
.footer__links a:hover { color: var(--ink-inv); }
.footer__copy {
  font-size: 12px; color: var(--muted-inv);
  display: flex; justify-content: space-between; align-items: center;
}
.footer__copy a { color: var(--caramel-lt); }

/* ── HERO TYPING ANIMATION ───────────────────────────────── */
.hero-ticker {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: var(--s3);
  min-height: 34px;
}
.hero-ticker__label {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted-inv);
  white-space: nowrap;
}
.hero-ticker__asset {
  font-family: var(--font-head);
  font-size: 20px;
  color: var(--caramel-lt);
  min-width: 1ch;
}
.hero-cursor {
  display: inline-block;
  font-family: var(--font-head);
  font-size: 22px;
  color: var(--caramel-lt);
  animation: blink 1s step-end infinite;
  line-height: 1;
  margin-left: 1px;
}
@keyframes blink {
  from, to { opacity: 1; }
  50%       { opacity: 0; }
}


/* ── MASTHEAD (shared: menu + order pages) ───────────────── */
.masthead { max-width: 900px; margin: 0 auto; text-align: center; }
.masthead__band { display: flex; align-items: center; gap: var(--s3); margin-bottom: var(--s2); }
.masthead__rule { flex: 1; height: 1px; background: rgba(196,164,102,0.28); }
.masthead__brand {
  font-size: 11px; font-weight: 500; letter-spacing: 0.22em;
  text-transform: uppercase; color: var(--caramel-lt); white-space: nowrap;
}
.masthead__sub {
  font-size: 11px; font-weight: 500; letter-spacing: 0.14em;
  text-transform: uppercase; color: rgba(244,239,234,0.38); white-space: nowrap;
}
.masthead__title {
  font-family: var(--font-head);
  font-size: clamp(68px, 13vw, 160px);
  line-height: 0.9;
  letter-spacing: -0.025em;
  margin-bottom: var(--s2);
}
.masthead__body {
  font-size: 16px; color: var(--muted-inv); line-height: 1.75;
  margin-top: var(--s4); max-width: 72ch; margin-left: auto; margin-right: auto;
}

/* ── FUD REDUCTION ───────────────────────────────────────── */
.hero-dark__fud {
  margin-top: var(--s3);
  font-size: 12px;
  letter-spacing: 0.08em;
  color: rgba(244,239,234,0.48);
  max-width: none;
}
.cta-fud {
  margin-top: var(--s6);
  font-size: 12px;
  letter-spacing: 0.06em;
  color: var(--muted);
  max-width: none;
}

/* ── TESTIMONIAL ─────────────────────────────────────────── */
.testimonial-section {
  padding: var(--s12) 0;
  background: var(--bg-alt);
}
.testimonial-inner {
  position: relative;
  max-width: 820px;
  margin: 0 auto;
  text-align: center;
  padding: 0 var(--s4);
}
.testimonial-headline {
  font-family: var(--font-head);
  font-size: clamp(22px, 3vw, 34px);
  color: var(--ink);
  max-width: 32ch;
  margin: 0 auto var(--s8);
  line-height: 1.25;
}
.testimonial-pull {
  font-family: var(--font-head);
  font-size: clamp(18px, 2.2vw, 26px);
  color: var(--ink);
  max-width: 30ch;
  margin: 0 auto var(--s3);
  line-height: 1.3;
}
.testimonial-mark {
  font-family: var(--font-head);
  font-size: 120px;
  line-height: 0.6;
  color: var(--sage);
  opacity: 0.22;
  display: block;
  margin-bottom: var(--s2);
  user-select: none;
}
.testimonial-quote {
  font-family: var(--font-head);
  font-size: clamp(22px, 3.2vw, 36px);
  line-height: 1.35;
  color: var(--ink);
  max-width: 28ch;
  margin: 0 auto var(--s5);
}
.testimonial-attr {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 4px;
}
.testimonial-attr__name {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink);
}
.testimonial-attr__co {
  font-size: 13px;
  color: var(--muted);
  letter-spacing: 0.04em;
}
.testimonial-rule {
  width: 32px;
  height: 1px;
  background: var(--sage);
  margin: var(--s3) auto;
  opacity: 0.5;
}

/* ── WHY PAGE SUBTEXT HIERARCHY ─────────────────────────── */
.page-hero__sub--prefix {
  display: block;
  font-size: 12px;
  letter-spacing: 0.08em;
  color: rgba(244,239,234,0.42);
  margin-bottom: 10px;
}
.page-hero__sub--question {
  display: block;
  font-family: var(--font-head);
  font-size: clamp(20px, 2.6vw, 30px);
  color: var(--ink-inv);
  line-height: 1.3;
  margin-bottom: var(--s3);
  max-width: 28ch;
}
.page-hero__sub--coda {
  display: block;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(244,239,234,0.42);
}

/* ── BAND QUOTE (pull-quote with decorative rules) ──────── */
.band-quote { margin: var(--s8) 0; max-width: 40ch; }
.band-quote .hero-rule { max-width: none; margin-bottom: 0; }
.band-quote .hero-rule__line { background: rgba(26,20,16,0.14); }
.band-quote .hero-rule__mark { color: var(--muted); opacity: 1; font-size: 10px; }
.band-quote .pull-quote { border-left: none; padding-left: 0; margin: var(--s4) 0; }

/* ── DIFFERENTIATORS GRID ────────────────────────────────── */
.diff-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--s3);
  margin-top: var(--s6);
}
.diff-card {
  padding: var(--s4);
  border: 1px solid var(--rule);
  background: #FDFAF6;
}
.diff-card__mark {
  font-family: var(--font-head);
  font-size: 28px;
  color: var(--sage);
  line-height: 1;
  margin-bottom: var(--s2);
}
.diff-card__title {
  font-family: var(--font-head);
  font-size: 18px;
  margin-bottom: 8px;
}
.diff-card__body {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.65;
}

/* ── UTILITIES ───────────────────────────────────────────── */
.text-center { text-align: center; }
.text-center p { margin-left: auto; margin-right: auto; }
.mt-2 { margin-top: var(--s2); } .mt-4 { margin-top: var(--s4); }
.mt-6 { margin-top: var(--s6); } .mt-8 { margin-top: var(--s8); }
.mb-2 { margin-bottom: var(--s2); } .mb-4 { margin-bottom: var(--s4); }
.flex-gap-2 { display: flex; gap: var(--s2); flex-wrap: wrap; }
.flex-gap-3 { display: flex; gap: var(--s3); flex-wrap: wrap; }

/* ── RESPONSIVE ──────────────────────────────────────────── */
@media (max-width: 900px) {
  .steps              { grid-template-columns: 1fr; gap: var(--s4); }
  .diff-grid          { grid-template-columns: 1fr 1fr; }
  .asset-cards        { grid-template-columns: 1fr 1fr; }
  .slide__split, .slide__split--thirds { grid-template-columns: 1fr; gap: var(--s6); }
  .intro-split        { grid-template-columns: 1fr; gap: var(--s4); }
  .footer__inner      { grid-template-columns: 1fr; gap: var(--s4); }
  .footer__links      { align-items: flex-start; }
}
@media (max-width: 680px) {
  .wrap, .wrap--text  { padding: 0 var(--s2); }
  .section-pad        { padding-top: var(--s8); padding-bottom: var(--s8); }
  .slide              { padding: var(--s8) 0; }
  .hero-dark          { padding: var(--s8) 0; }
  .asset-item__grid   { grid-template-columns: 1fr; }
  .asset-item__price  { grid-column: 1; grid-row: auto; text-align: left; margin-top: var(--s3); margin-bottom: var(--s2); }
  .asset-item__cta    { grid-column: 1; justify-content: flex-start; margin-top: var(--s2); }
  .asset-cards        { grid-template-columns: 1fr; }
  .diff-grid          { grid-template-columns: 1fr; }
  .form-grid          { grid-template-columns: 1fr; }
  .nav__links         { display: none; }
  .nav__toggle        { display: flex; }

  /* ── Hero / masthead frames ───────────────────────────────────
     Decorative corner-bracket frames extend past the eyebrow
     rules on narrow widths and look like clipping. Hide them. */
  .hero-dark::after,
  .apply-hero::after {
    display: none;
  }
  .hero-dark .wrap,
  .apply-hero .wrap {
    padding-left: var(--s3);
    padding-right: var(--s3);
  }

  /* Hero h1 — drop max-width constraint so wrap is natural */
  .hero-dark__h          { max-width: none; font-size: clamp(40px, 9vw, 64px); }
  .hero-dark__accent     { font-size: 10px; letter-spacing: 0.14em; line-height: 1.6; }
  .hero-dark__sub        { font-size: 16px; }

  /* Hero CTAs stack to full-width buttons */
  .hero-dark__ctas       { flex-direction: column; align-items: stretch; }
  .hero-dark__ctas .btn  { width: 100%; justify-content: center; text-align: center; }

  /* Masthead (apply / menu / why) — allow the sub-band to wrap */
  .masthead__sub  { white-space: normal; font-size: 10px; line-height: 1.7; letter-spacing: 0.12em; }
  .masthead__title { font-size: clamp(48px, 14vw, 92px); }

  /* Widow prevention on body text — browsers will lift orphans up a line */
  .pain-para,
  .num__body,
  .num__kicker,
  .slide__body,
  .masthead__body,
  .menu-card__sub,
  .menu-row__desc,
  .savoir-faire__body p,
  .footer__tagline,
  .qualifier-card__body,
  .step__body,
  .asset-card__desc,
  .bundle-item__meta,
  .cta-fud,
  .cta-block p,
  .bottom-cta p,
  .final-cta p {
    text-wrap: pretty;
  }

  /* Reach band: smaller items so they wrap cleanly across rows */
  .reach-band__item { font-size: 9px; letter-spacing: 0.18em; }
}